Press Release
22 March 2022

Smarti Environmental, the UK’s leading waterless urinal provider, is urging businesses to play their part in the battle against needless water wastage following World Water Day and the Environment Secretary Minister Rebecca Pow’s call for the greater adoption of water efficient products.


Last year, as part of the Government’s drive to protect national water supplies, seven new areas were designated as being under serious water stress. These include Severn Trent Water, South Staffordshire Water, Wessex Water, Portsmouth Water, Cambridge Water, the Bournemouth area of South West Water, and the Isles of Scilly. Each are due to publish water resources management plans (WRMP) in 2022, that consider all options to manage demand more effectively – including metering and greater leakage reduction.


Smarti Environmental, which enables existing flushing urinals to go waterless in just a day, is encouraging organisations to urgently review their use of flushing urinals in the battle against the UK’s growing water crisis. Its research shows that there are currently around 3.5 million water-supplied urinals in the UK, which collectively waste 217 billion litres of water each year, equivalent to 87 thousand Olympic-sized swimming pools.


To encourage the move to flushless urinals, Smarti Environmental is offering large organisations with 100 or more urinals within their group, a free washroom trial for 3-months, including free installation of its retro-fit waterless valves. Smaller businesses can also benefit from savings of more than 50% compared to the cost of running conventional flushing urinals.


As part of its installation service, Smarti Environmental is also offering to replace blocked or partially blocked pipework – the result of the chemical reaction between urine and water in flushing urinals. Each year, blocked or partially blocked urinal pipes account for thousands of floods in gents across the UK, resulting in expensive plumbing and clean up bills.


Kimberley Hill, Sales Manager at Smarti Environmental, commented: “Businesses have a key part to play in reducing needless water waste, and one of the simplest and most cost-effective steps is to switch to waterless urinals. This not only saves 100,000 litres of water per urinal, per year, but it also cuts related costs by more than half, and CO2 by 105kg per urinal. To put that into perspective, if all urinals in the UK went waterless, that would be the equivalent of removing 100,000 diesel cars from the road.”


Kimberly Hill added: “As an accredited Carbon Neutral Business, we’re doing all we can to make a positive difference to the environment, and that includes the use of environment-friendly enzyme technology. This ends the need for harsh cleaning materials, and avoids pollutants from entering the waste-water system, further enhancing the environmental benefits of waterless urinals. For organisations looking to a net zero future, we provide part of the solution to achieving this.”


Commenting on the seven water company areas identified as being under serious water stress, Environment Agency Chair, Emma Howard Boyd, said: “Fresh water is the world’s most precious commodity and everyone needs to wake up to the fact that there is less of it to go around. If we continue to operate as usual, by 2050 the amount of water available in England could be reduced by 10 to 15 percent, some rivers could have between 50 and 80 percent less water during the summer, and we will not be able to meet the demands of people, industry and agriculture.”


Smarti Environmental’s waterless urinals are used both by private and public sector organisations including the NHS. Its retro-fit, waterless one-way multi-valve technology traps and prevent all odours from drains, breaks down all biofilms and uric salts in pipework to prevent blocked pipes, and stops the spread of viruses through the absence of airborne aerosol germs created by flushing urinals. Made from fully recyclable materials, they fit 98% of standard urinals with no need to change urinal bowls, and reduce the annual running cost of a typical three bay urinal by between £630 and £1,230 a year.


Used in conjunction with Smarti’s eco-friendly, odour-eating and bacteria/virus busting SteriKleen surface spray, urinal cleaning is reduced to once every 24 hours, consisting of a wipe, spray and walk away process that leaves urinals clean and fresh. This makes switching to waterless urinals simple and easy, enabling businesses to Build Back Better and Greener.


– Ends-


Editor’s notes


Smarti Environmental was founded in 2015 to provide the leading waterless urinal solution in the UK.

Water savings

Currently, there are circa 3.5 million water-supplied urinals in the UK. If all were waterless, the equivalent of 87 thousand Olympic sized swimming pools would be saved per year. Put another way, that’s equivalent to 36 million litres of water per hour, 864 million litres per day, and 217 billion litres of water annually – which is more water than can be found in the UK’s largest reservoir.


Carbon saving

Smarti-Solutions Ltd’s Waterless urinal valves save 105kg of CO2 per urinal per year, which if installed on every flushing urinal in the UK, would remove the equivalent 100,000 diesel cars from the roads. Manufactured in the UK, the 100% recyclable Vortex valve has the lowest carbon footprint of any waterless urinal solution on the market. Smarti Solutions Ltd, is also working to achieve Zero Carbon status, and in so doing would be the first to achieve this in the sector.


Money saving

Smarti-Environmental’s waterless urinal valve cuts the annual cost or running a water-flush urinal by more than 50%, even before plumbing costs associated with blocked pipes and floods caused by calcium build-up -the result of a chemical reaction between water and urine – are taken into account.


Environmentally friendly

Smarti Solutions Ltd’s SteriKleen and SteriKleer products are built on enzyme technology, which means that they are 100% environmentally friendly. This helps to zero pollutants entering the sewerage system and the environment, helping to reduce energy and costs associated with processing sewerage, which is better for the planet.


Airborne and surface infection risk-reduction

Smarti Environmental’s waterless urinal valves end aerosol germs created by conventional urinals when they are flushed. This reduces germ levels found in washrooms by up to 98%, lowering the presence of viruses and bacteria, including Covid-19, and ending the spread of 500,000 germs per inch, per flush.

Reduce maintenance

Smarti Environmental’s waterless urinal retro-fit valve solution ends calcium build up in pipes. This prevents the possibility of blocked drains, a common problem distinct to water-flush urinals.

Simple and easy

Smarti-Solutions Ltd SteriKleen spray provides a once a day 24-hour active protective spray that continuously prevents germs, viruses and odour between cleans. With SteriKleen you wipe, spray and walk away. The enzyme valve ring typically lasts 3-4 months and has a die indicator that turns from blue to white when depleted. The non-touch enzyme ring change out system, ensures a hygienic change over in seconds.